Can Performance Max Be Used For Remarketing? | Explained
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Are you curious about using Performance Max (pmax) for remarketing? You might have heard that it includes marketing, but can you specifically target your previous customers with it? Let's dive into this topic and explore why it's not quite possible yet and what alternatives you can consider.
Why Performance Max Can't Be Limited to Remarketing
Performance Max is an automated campaign type designed to bid for both new and existing customers. This means it doesn't offer the option to target only existing customers for remarketing purposes. So, unfortunately, you can't limit pmax specifically to remarketing.
Alternative Strategies for Remarketing
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But don't worry, there are still effective ways to reach your existing customers and re-engage them with your products or services.
Display Campaigns
For E-commerce businesses, utilizing display campaigns for dynamic shopping ads can be highly effective. This involves showcasing your products to previous website visitors across the Google Display Network.
Remarketing List Search Ads (RLSA)
This strategy involves tweaking your regular search campaign by changing the audience targeting from observation to targeting. By doing so, you can tailor your ads to specific audiences, such as previous website visitors, and increase the chances of conversion.
YouTube Ads
Utilizing YouTube ads for remarketing can also be a powerful tool. However, ensure you have compelling video content that resonates with your audience to maximize effectiveness.
Conclusion
While these strategies may not utilize Performance Max directly for remarketing, they offer viable alternatives to reach and engage your existing customer base effectively.
While Performance Max is a valuable tool for acquiring both new and existing customers, it currently doesn't allow for specific remarketing targeting. However, by employing alternative strategies such as display campaigns, RLSA, and YouTube ads, you can still effectively re-engage your existing customer base and drive conversions.