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The Client
In Q1 2024, we worked with Flying Doors, a business operating in the competitive windows and doors sector.
The Problem
With it being such a competitive sector, the client had sought support from agencies with little success. Previous campaigns were unable to reach a 1.5 ROAS with their Google Ads.
It’s safe to say that, when we spoke to the client during the enquiry process, we saw a significant amount of potential to turn the account around and reach their (much higher) target ROAS — and that’s exactly what we did.
How we solved it
Once the client came on board, we implemented a brand new strategy which we now use across all of our eCommerce clients. It didn't let us down.
You can see our full Google Ads eCommerce strategy in this video. However, as an overview, we segmented our campaigns into:
- Top of funnel: YouTube Shorts and demand generation.
- Middle of funnel: Pmax (Performance Max) marketing for higher and lower-demand products, using the 80/20 rule — driving 80% of revenue from 20% of products. (See the video for more Performance Max tips)
- Bottom of funnel: A brand search campaign to bid on branded keywords, a top-performing products search campaign, and dynamic remarketing display ads.
In addition to our Google Ads strategy, we also audited the client’s conversion tracking setup and Google Merchant Center (GMC) to identify other potential areas of improvement.
Once these were addressed, it was time to put the new campaigns together. We were pleased to see an immediate increase in performance once the campaigns were up and running.
Our Results
So, what were the results? By applying our comprehensive strategy, we were able to optimise Flying Doors’ existing ad spend to:
- Increase purchases by 154%
- Increase ROAS by 246%
- Boost revenue by 257%
All of this in just 30 days — not bad.
If your current paid ads campaign isn’t getting the results you want, please get in touch with the team at Growf. We can carry out a full audit to see how we can increase your eCommerce site’s performance and reach your target ROAS.
Book your discovery call with Josh today.
