January 19, 2023

Google Ads Account Structure Explained In Under 4 minutes

Google Ads Account Structure Explained In Under 4 minutes

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

This video explains how a google account is structured from the overall account to the campaigns and finally the ad groups, with some useful tips shown throughout.

Google Ads: How To See Device Performance (2023)

Google Ads: How To See Device Performance (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Google Ads: How To See Device Performance (2023)

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Google Ads: Easy 5-step keyword research strategy (2023)

Google Ads: Easy 5-step keyword research strategy (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)

.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.

Time Stamps:

00:01 - Introduction

00:30 - Strategy breakdown

02:12 - Additional strategy points

03:57 - live keyword strategy example

04:15 - Step 1: finding our starting keywords to expand on

05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner

06:32 - Step 3: filtering by search volume

06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups

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The best Audiences for "Your Data" - Performance Max Audience Signal

The best Audiences for "Your Data" - Performance Max Audience Signal

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.

In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.

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