January 19, 2023

Google Ads Account Structure Explained In Under 4 minutes

Google Ads Account Structure Explained In Under 4 minutes

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

This video explains how a google account is structured from the overall account to the campaigns and finally the ad groups, with some useful tips shown throughout.

How long until I start seeing results with Performance Max? - Explained

How long until I start seeing results with Performance Max? - Explained

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

This video explains why Google Ads Performance Max takes 4-6 weeks to start seeing results and what you can do in order to reduce the time it takes to start seeing good performance.

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Google Ads: Performance Predictor (eCommerce)

Google Ads: Performance Predictor (eCommerce)

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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Google Ads: Performance Predictor (eCommerce)

Download the calculator here: https://docs.google.com/spreadsheets/...

Use this performance predictor in order to find out the return you can expect from your Google ads.

In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:

. Your website conversion rate

. Your average order value

. The average CPC for your campaigns

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Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

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