January 19, 2023

Google Ads Account Structure Explained In Under 4 minutes

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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This video explains how a google account is structured from the overall account to the campaigns and finally the ad groups, with some useful tips shown throughout.

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How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)

Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.

So this is how you do it:

- Subscribe to a review aggregator

- (Google licensed)- Add product reviews to your site

- Fill in the GMC application form - Connect to GMC

- Create a review feed in GMC

- Wait 4 weeks for a manual review

- Enjoy

Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)

GMC application form:

‍https://support.google.com/merchants/...

‍Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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Predict Your Google Ads Performance [Free Download]

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Download the calculator here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the results you can expect to see on your lead generation Google Ads account. The results are based on average CPC, average deal value and conversion rates.

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Performance Max For Lead Gen - Top Tips

‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads

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