Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

‍

This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

‍

‍----------------------------------------------------------------------------------------------------------

‍

3 Ways To View Asset Group Metrics in Google Ads Performance Max

‍

The top 3 ways I like to view asset group performance are as follows:

1. Select asset groups and then go onto the table view at the right-hand side of the screen.

2. view the listing groups within your pmax which shows each asset group and its performance.

3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.

‍

Upload the Google script I use here: https://www.loom.com/share/123920288d...

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Find the framework here: https://miro.com/app/board/uXjVPWzgRs...

‍This video explains the variables that go into a successful marketing campaign on Facebook, Google, TikTok etc.

The aim of this video is to highlight the importance of the work outside of the marketing campaign itself that dramatically influences the success of your Facebook, Google or TikTok ads campaign.

If you can’t compete on budget, like many of us, then you can definitely compete on quality. Both inside the campaign and outside.