January 23, 2024

Performance Max For Lead Gen - Top Tips

Performance Max For Lead Gen - Top Tips

In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

00:00 - Intro

00:45 - Follow a lead gen campaign structure

03:15 - Maximise your image and video assets

04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

07:40 - Use a brand exclusion

08:10 - Bid for new customers- Exclude existing leads

Facebook/ Google Ads: 4 Essentials Before Spending $$ Money

Facebook/ Google Ads: 4 Essentials Before Spending $$ Money

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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The Best Performance Max Structure For Lead Gen

The Best Performance Max Structure For Lead Gen

In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.

More to come on lead gen for Performance Max!

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Google Analytics: How To Add A User In 2023 (UA & GA4)

Google Analytics: How To Add A User In 2023 (UA & GA4)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- This video is an exact step-by-step tutorial of how you can add a user to your Google Analytics account in under 2 minutes. This will work for both Universal Analytics & Google Analytics 4 (UA & GA4).

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising.

Watch Video