January 23, 2024

Performance Max For Lead Gen - Top Tips

‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads

Related Videos

Find your Google ads customer ID in under 1 minute

Work with Growf - the eCommerce marketing agency:

‍

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

‍

‍----------------------------------------------------------------------------------------------------------

‍

This tutorial shows you exactly how to find your customer ID within your Google ads account in under 1 minute.

Watch Video

Google Ads: How To Add Your First Payment Method (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍

‍- Google Ads: How To Add Your Payment Method (2023)

Watch Video

How much should you be spending on Google ads? (Lead Gen Calculator)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:

- Ad spend

- CPC

- Website CVR

- Lead to customer CVR

- Average deal value

Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.

Watch Video