October 17, 2023

Search Themes Best Practices For Pmax Audience Signals

Search Themes Best Practices For Pmax Audience Signals

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.

Google Ads: How To Connect Google Analytics 4 (GA4)

Google Ads: How To Connect Google Analytics 4 (GA4)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Google Ads: How To Connect Google Analytics 4 (GA4)

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Google Ads: How To Create A Callout (Ad Extension)

Google Ads: How To Create A Callout (Ad Extension)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

https://calendly.com/growfmarketing/3...

- Google Ads: How To Create A Callout (Ad Extension)

Access the framework here: https://docs.google.com/spreadsheets/...

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6 Essentials for Performance Max ecom Success (10 ROAS)

6 Essentials for Performance Max ecom Success (10 ROAS)

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.

This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.

In summary, they are:

1. Good Merchant Centre health

2. Feed optimisation

3. Product reviews

4. Campaign structure

5. Asset group testing

6. Product testing

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