October 17, 2023
Search Themes Best Practices For Pmax Audience Signals
Work with Growf - the eCommerce marketing agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/
----------------------------------------------------------------------------------------------------------
This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".
Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.
Related Videos
Creating A Performance Max Campaign: The Ultimate Guide (ecom)
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
Watch Video
Google Analytics: How To Add A User In 2023 (UA & GA4)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- This video is an exact step-by-step tutorial of how you can add a user to your Google Analytics account in under 2 minutes. This will work for both Universal Analytics & Google Analytics 4 (UA & GA4).
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising.
Watch Video
How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)
Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
----------------------------------------------------------------------------------------------------------
Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.
So this is how you do it:
- Subscribe to a review aggregator
- (Google licensed)- Add product reviews to your site
- Fill in the GMC application form - Connect to GMC
- Create a review feed in GMC
- Wait 4 weeks for a manual review
- Enjoy
Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)
GMC application form:
https://support.google.com/merchants/...
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
Watch Video