January 9, 2023

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.

It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!

Timestamps:

00:01 - Introduction

00:33 - All 3 campaigns explained

00:55 - Title campaign explained in detail

03:10 - Specific services campaign explained in detail

03:57 - Competitor campaign explained in detail

04:56 - Title campaign live keyword research example

12:56 - Specific services campaign live keyword research example

23:34 - Competitor campaign live keyword research example

27:18 - Summary

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Google Ads: Descriptions Ad Copy Template To Create Highly Persuasive Ads (Free Download)

Google Ads: Descriptions Ad Copy Template To Create Highly Persuasive Ads (Free Download)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Copy & paste the framework from here:https://docs.google.com/spreadsheets/...

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This is the exact framework I use (and you can too) to create Google ads Descriptions that include the persuasive elements needed for high-converting and clickable ads.

Timestamps:

00:00 Introduction

00:32 Descriptions breakdown

02:56 Description 1: Offer & Scarcity

03:27 Description 2: Key features/ benefits & Social proofing

04:20 Description 3: Value proposition & Call to action (CTA)

Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)

Watch Video
Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Download the framework here: https://docs.google.com/spreadsheets/...

In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.


00:00
The Steps

00:40 The Strategy

02:35 Performance Max Ad Copy Framework

04:00 Campaign Settings

05:30 Bidding & New Customer Acquisition

07:50 Creating The "Master" Asset Group

09:00 Asset Group Images

09:57 Asset Group Video

11:27 Asset Group Ad Extensions

13:20 Search Themes

15:00 Audience Signal

17:57 Publishing

18:52 The Listing Group

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Google Ads: Search Campaign Structure Explained In Under 6 minutes

Google Ads: Search Campaign Structure Explained In Under 6 minutes

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

This video explains how a Google ads search campaign is structured which goes over the following:

. Campaign

. Ad groups

. Ads

. Final URL

. Ad extensions

Watch Video