January 9, 2023

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.

It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!

Timestamps:

00:01 - Introduction

00:33 - All 3 campaigns explained

00:55 - Title campaign explained in detail

03:10 - Specific services campaign explained in detail

03:57 - Competitor campaign explained in detail

04:56 - Title campaign live keyword research example

12:56 - Specific services campaign live keyword research example

23:34 - Competitor campaign live keyword research example

27:18 - Summary

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Google Ads: Break-Even ROAS Calculator [Free Download]

Google Ads: Break-Even ROAS Calculator [Free Download]

Google Ads: Break-Even ROAS Calculator [Free Download]

Download the calculator here: https://docs.google.com/spreadsheets/...

Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.

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Google Ads: 68 Callout Ad Extension Examples (Free Download)

Google Ads: 68 Callout Ad Extension Examples (Free Download)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Google Ads: 68 Callout Examples (Free Download)

Access the framework here: https://docs.google.com/spreadsheets/...

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Search Themes Best Practices For Pmax Audience Signals

Search Themes Best Practices For Pmax Audience Signals

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.

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