If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Copy & paste the framework from here:https://docs.google.com/spreadsheets/...
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This is the exact framework I use (and you can too) to create Google ads headlines that include the persuasive elements needed for high-converting and clickable ads.
Timestamps:
00:00 Introduction
00:51 Headlines breakdown
03:25 Headline 1-4: Search keywords
03:39 Headline 5: Brand name & Service
04:15 Headline 6: Asking a question
04:32 Headline 7-10: Keyword benefits
05:38 Headline 11-12: Social proofing
06:18 Headline 13: Scarcity
06:45 Headline 14-15: Call to action
Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
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Google Ads: Performance Max Campaigns Best Structure (10 ROAS)
In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.
My top tips are as follows:
00:00 - Intro
00:45 - Follow a lead gen campaign structure
03:15 - Maximise your image and video assets
04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign
05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.
05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned
07:40 - Use a brand exclusion
08:10 - Bid for new customers- Exclude existing leads
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- This video is an exact step-by-step tutorial of how you can add a user to your Google Analytics account in under 2 minutes. This will work for both Universal Analytics & Google Analytics 4 (UA & GA4).
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising.