January 27, 2024
Creating A Performance Max Campaign: The Ultimate Guide (ecom)
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
Related Videos
How To Add A User To Google Tag Manager GTM In Under 2 Minutes (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- How To Add A User To Google Tag Manager GTM In Under 2 Minutes (2023)
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This video is an exact step-by-step tutorial of how you can add a user to your Google Tag Manager (GTM) account in under 2 minutes.
Watch Video
How much should you be spending on Google ads? (Lead Gen Calculator)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...
In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:
- Ad spend
- CPC
- Website CVR
- Lead to customer CVR
- Average deal value
Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.
Watch Video
.png)
Google Ads: 25 Sitelink Ad Extension Examples (Free Download)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: 25 Sitelink Examples (Free Download)
Access the framework here: https://docs.google.com/spreadsheets/...
By the way, I realised it was 24 not 25 sitelinks once the video was finished, my bad! However, this list will be continually added to.
Watch Video