January 27, 2024
Creating A Performance Max Campaign: The Ultimate Guide (ecom)
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
Related Videos
.png)
The Best Performance Max Structure For Lead Gen
In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.
More to come on lead gen for Performance Max!
Watch Video
.png)
Google Ads: How To Add Dynamic Keyword Insertions (Ad Copy)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads: How To Add Dynamic Keyword Insertions (Ad Copy)
Watch Video
.png)
Google Ads: How To Create A Callout (Ad Extension)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:
https://calendly.com/growfmarketing/3...
- Google Ads: How To Create A Callout (Ad Extension)
Access the framework here: https://docs.google.com/spreadsheets/...
Watch Video