January 27, 2024

Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Download the framework here: https://docs.google.com/spreadsheets/...

In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.


00:00
The Steps

00:40 The Strategy

02:35 Performance Max Ad Copy Framework

04:00 Campaign Settings

05:30 Bidding & New Customer Acquisition

07:50 Creating The "Master" Asset Group

09:00 Asset Group Images

09:57 Asset Group Video

11:27 Asset Group Ad Extensions

13:20 Search Themes

15:00 Audience Signal

17:57 Publishing

18:52 The Listing Group

Google Ads: How To Make Bid Adjustments For Age (2023)

Google Ads: How To Make Bid Adjustments For Age (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Google Ads: How To Make Bid Adjustments For Age (2023)

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Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

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Google Ads: How To Select Only Specific Conversions For Your Campaign (Custom Goal)

Google Ads: How To Select Only Specific Conversions For Your Campaign (Custom Goal)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Google Ads: How To Select Specific Conversions For Your Campaign (Custom Goal)

Watch Video