January 29, 2024

Use Performance Max To Improve Your Search Campaigns Results

In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.

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‍- Google Ads: How To Connect Google Analytics 4 (GA4)

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Can Performance Max Be Used For Remarketing?? Explained

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In this video, I go over how Google Ads Performance Max is used when it comes to remarketing. The short answer is that it does remarket to existing customers with the data you input but it CAN'T be used for remarketing alone. It is used for both new and existing customer acquisition.

My recommendations are to use other campaign types for remarketing like RLSAs, YouTube and Display.

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How to remove a user from your Google Analytics account in 1 minute (2023)

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising.

This tutorial shows you exactly how to remove a user from your Google Analytics account in under 1 minute.

Please remember you must have full administrator access to remove people.

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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