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In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
Google Ads: 5 Ways To Improve B2B Lead Quality
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.
This includes :
- Using targeted audiences within your search campaigns that are related to your business or targeting keywords
- Uploading all lead status changes as conversions - Assigning monetary value to each lead status
- Using a value-based bidding strategy to optimise for customers over leads
- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads Performance Max: 3-Step Optimisation Checklist
Find the Google script here: https://www.loom.com/share/123920288d...
In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:
1. Review asset group level performance
2. From the insights tab, I find new keywords to add to my custom segment
3. From the insights tab, I find new audiences to add to my audience signal
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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Google Ads: Performance Predictor (eCommerce)
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this performance predictor in order to find out the return you can expect from your Google ads.
In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:
. Your website conversion rate
. Your average order value
. The average CPC for your campaigns