.png)
January 29, 2024
Use Performance Max To Improve Your Search Campaigns Results
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
Related Videos
6 Essentials for Performance Max ecom Success (10 ROAS)
This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing
Watch Video
.png)
Google Ads: How To Pause Ads On Specific Days & Times (Ad Schedule)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: How To Pause Ads On Specific Days & Times (Ad Schedule)
Watch Video
.png)
Google Ads: How To Verify Your Account (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: How To Verify Your Account (2023)
Watch Video