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January 29, 2024
Use Performance Max To Improve Your Search Campaigns Results
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
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- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising.
This tutorial shows you exactly how to remove a user from your Google Analytics account in under 1 minute.
Please remember you must have full administrator access to remove people.
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
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