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January 29, 2024
Use Performance Max To Improve Your Search Campaigns Results
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
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The Best Performance Max Structure For Lead Gen
In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.
More to come on lead gen for Performance Max!
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How to see your competitors YouTube ads
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over exactly how you can see your competitor's ads not just on YouTube, but on search and display. I explain how you can get to the Google Ads Transparency Centre and see everything they are advertising.
Plot twist, it is easy!
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Google Ads Message Match: The Stupidly Simple Way To Improve Campaign Performance
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Message Match Framework: https://miro.com/app/board/uXjVPWzgRs...
Google Ads Message Match: How To Easily Improve Campaign Performance - in this video I go over what message match is when it comes to Google ads and how using it can easily improve your campaign performance.
Competing on budget is hard, so why not compete on quality? Google rewards quality with higher rankings so introducing message match to your campaigns is the EASIEST way to improve the quality of your campaign and naturally rank above your competitors.
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