January 29, 2024

Use Performance Max To Improve Your Search Campaigns Results

In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.

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Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Download the framework here: https://docs.google.com/spreadsheets/...

‍In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.

00:00 The Steps

‍00:40 The Strategy

02:35 Performance Max Ad Copy Framework

‍04:00 Campaign Settings

‍05:30 Bidding & New Customer Acquisition

‍07:50 Creating The "Master" Asset Group

‍09:00 Asset Group Images

‍09:57 Asset Group Video

‍11:27 Asset Group Ad Extensions

‍13:20 Search Themes

‍15:00 Audience Signal