October 6, 2023

Do Performance Max Campaigns Use Keywords? Explained

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This video explains how Google Performance Max campaign use keywords in order to put the right ad in front of the right user. I also go over how you can input keywords in order to improve campaign performance and maximise your ROAS.

Access the framework here: https://docs.google.com/spreadsheets/...

Do Performance Max Campaigns Use Keywords? Explained

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