Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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This video explains how Google Performance Max campaign use keywords in order to put the right ad in front of the right user. I also go over how you can input keywords in order to improve campaign performance and maximise your ROAS.

Access the framework here: https://docs.google.com/spreadsheets/...

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.

In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.