If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Why should you use a CSS for Google Shopping ads?

Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.

You can also get other benefits like product title and description optimisers with the merchant.

It is worth noting that this is only available for qualifying EU countries which are:

Austria

Netherlands

Belgium

Norway

Czech Republic

Poland

Denmark

Portugal

Finland

Romania

France

Slovakia

Germany

Spain

Greece

Sweden

Hungary

Switzerland

Ireland

United Kingdom

Italy

However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.

Oh and it stands for - Comparision Shopping Service

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

‍- Google Ads Editor: How To Create A Call Ad (2023)

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

‍Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.