Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

‍Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Google Ads Performance Max: 3-Step Optimisation Checklist

Find the Google script here: https://www.loom.com/share/123920288d...

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‍In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:

1. Review asset group level performance

2. From the insights tab, I find new keywords to add to my custom segment

3. From the insights tab, I find new audiences to add to my audience signal

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)