If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)

.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.

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Time Stamps:

‍00:01 - Introduction

‍00:30 - Strategy breakdown

‍02:12 - Additional strategy points

‍03:57 - live keyword strategy example

‍04:15 - Step 1: finding our starting keywords to expand on

‍05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner

‍06:32 - Step 3: filtering by search volume

‍06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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Copy & paste the framework from here:https://docs.google.com/spreadsheets/...

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‍Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This is the exact framework I use (and you can too) to create Google ads headlines that include the persuasive elements needed for high-converting and clickable ads.

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Timestamps:

‍00:00 Introduction

‍00:51 Headlines breakdown

‍03:25 Headline 1-4: Search keywords

‍03:39 Headline 5: Brand name & Service

‍04:15 Headline 6: Asking a question

‍04:32 Headline 7-10: Keyword benefits

‍05:38 Headline 11-12: Social proofing

‍06:18 Headline 13: Scarcity

‍06:45 Headline 14-15: Call to action

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Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Find the framework here: https://miro.com/app/board/uXjVPWzgRs...

‍This video explains the variables that go into a successful marketing campaign on Facebook, Google, TikTok etc.

The aim of this video is to highlight the importance of the work outside of the marketing campaign itself that dramatically influences the success of your Facebook, Google or TikTok ads campaign.

If you can’t compete on budget, like many of us, then you can definitely compete on quality. Both inside the campaign and outside.