Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

‍- Google Ads: How To Turn Off 'Auto Applied' Recommendations (2023)

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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In this video, I go over how Google Ads Performance Max is used when it comes to remarketing. The short answer is that it does remarket to existing customers with the data you input but it CAN'T be used for remarketing alone. It is used for both new and existing customer acquisition.

My recommendations are to use other campaign types for remarketing like RLSAs, YouTube and Display.