
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Message Match Framework: https://miro.com/app/board/uXjVPWzgRs...
Google Ads Message Match: How To Easily Improve Campaign Performance - in this video I go over what message match is when it comes to Google ads and how using it can easily improve your campaign performance.
Competing on budget is hard, so why not compete on quality? Google rewards quality with higher rankings so introducing message match to your campaigns is the EASIEST way to improve the quality of your campaign and naturally rank above your competitors.
This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS. Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.
In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.
My top tips are as follows:
00:00 - Intro
00:45 - Follow a lead gen campaign structure
03:15 - Maximise your image and video assets
04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign
05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.
05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned
07:40 - Use a brand exclusion
08:10 - Bid for new customers- Exclude existing leads
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads: How To Add Dynamic Keyword Insertions (Ad Copy)