January 13, 2023

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...

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Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):

This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.

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Time stamps:

‍00:01: Introduction

‍00:28: Strategy Overview

‍02:23: Google ads strategy

‍05:45: Facebook ads strategy

‍09:40: Optimising your campaigns

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Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.

So this is how you do it:

- Subscribe to a review aggregator

- (Google licensed)- Add product reviews to your site

- Fill in the GMC application form - Connect to GMC

- Create a review feed in GMC

- Wait 4 weeks for a manual review

- Enjoy  

Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)

GMC application form:

‍https://support.google.com/merchants/...

‍Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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Google Ads: How To Review Location Performance (2023)

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The 5 Stages Of The Decision-Making Process (Marketing Focus)

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If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I outline the 5 stages a consumer goes through before making a purchase.

This consists of the following:

- Problem recognition

- Information search

- Alternative search

- Purchase decision

- Post-purchase evaluation

This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

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