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January 13, 2023
Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...
Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):
This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.
Time stamps:
00:01: Introduction
00:28: Strategy Overview
02:23: Google ads strategy
05:45: Facebook ads strategy
09:40: Optimising your campaigns
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My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
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Google Ads: Performance Predictor (eCommerce)
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Google Ads: Performance Predictor (eCommerce)
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this performance predictor in order to find out the return you can expect from your Google ads.
In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:
. Your website conversion rate
. Your average order value
. The average CPC for your campaigns
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How much should you be spending on Google ads? (Lead Gen Calculator)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...
In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:
- Ad spend
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- Lead to customer CVR
- Average deal value
Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.
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