

This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS. Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.

Work with Growf - the eCommerce marketing agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/
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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".
Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: Best Metrics For Optimising Campaigns (E-Commerce)

Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.
So this is how you do it:
- Subscribe to a review aggregator
- (Google licensed)- Add product reviews to your site
- Fill in the GMC application form - Connect to GMC
- Create a review feed in GMC
- Wait 4 weeks for a manual review
- Enjoy
Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)
GMC application form:
https://support.google.com/merchants/...
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)