January 8, 2024

The 5 Stages Of The Decision-Making Process (Marketing Focus)

The 5 Stages Of The Decision-Making Process (Marketing Focus)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I outline the 5 stages a consumer goes through before making a purchase.

This consists of the following:

- Problem recognition

- Information search

- Alternative search

- Purchase decision

- Post-purchase evaluation

This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

How To Hire The Right Marketing Agency (5-Step Checklist)

How To Hire The Right Marketing Agency (5-Step Checklist)

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

Time stamps:

00:00: Introduction

00:28: Why listen to me?

01:08: Why you get burnt by agencies

04:58: Checklist #1 - case studies

06:18: Checklist #2 - research the account executive

08:44: Checklist #3 - what is their creative testing strategy

10:17: Checklist #4 - agency resources

11:56: Checklist #5 - your contract

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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Google Ads Message Match: The Stupidly Simple Way To Improve Campaign Performance

Google Ads Message Match: The Stupidly Simple Way To Improve Campaign Performance

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Message Match Framework: https://miro.com/app/board/uXjVPWzgRs...

Google Ads Message Match: How To Easily Improve Campaign Performance - in this video I go over what message match is when it comes to Google ads and how using it can easily improve your campaign performance.

Competing on budget is hard, so why not compete on quality? Google rewards quality with higher rankings so introducing message match to your campaigns is the EASIEST way to improve the quality of your campaign and naturally rank above your competitors.

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Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...

Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):

This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.

Time stamps:

00:01: Introduction

00:28: Strategy Overview

02:23: Google ads strategy

05:45: Facebook ads strategy

09:40: Optimising your campaigns

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