January 8, 2024
The 5 Stages Of The Decision-Making Process (Marketing Focus)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I outline the 5 stages a consumer goes through before making a purchase.
This consists of the following:
- Problem recognition
- Information search
- Alternative search
- Purchase decision
- Post-purchase evaluation
This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.
Related Videos
Why Use A CSS For Google Shopping Ads? Explained
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Why should you use a CSS for Google Shopping ads?
Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.
You can also get other benefits like product title and description optimisers with the merchant.
It is worth noting that this is only available for qualifying EU countries which are:
Austria
Netherlands
Belgium
Norway
Czech Republic
Poland
Denmark
Portugal
Finland
Romania
France
Slovakia
Germany
Spain
Greece
Sweden
Hungary
Switzerland
Ireland
United Kingdom
Italy
However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.
Oh and it stands for - Comparision Shopping Service
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Google Ads Message Match: The Stupidly Simple Way To Improve Campaign Performance
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Message Match Framework: https://miro.com/app/board/uXjVPWzgRs...
Google Ads Message Match: How To Easily Improve Campaign Performance - in this video I go over what message match is when it comes to Google ads and how using it can easily improve your campaign performance.
Competing on budget is hard, so why not compete on quality? Google rewards quality with higher rankings so introducing message match to your campaigns is the EASIEST way to improve the quality of your campaign and naturally rank above your competitors.
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Google Tag Manager: How To Change User Permissions In Under 2 Minutes (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
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