

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I outline the 5 stages a consumer goes through before making a purchase.
This consists of the following:
- Problem recognition
- Information search
- Alternative search
- Purchase decision
- Post-purchase evaluation
This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.
![Google Ads: Budget Split Calculator [Free Download]](https://cdn.prod.website-files.com/65a7a90383a05d44508fe78b/65f00f55dd2d2ad7fb9fc224_81.png)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Budget Split Calculator here: https://docs.google.com/spreadsheets/...
In this video, I go over the exact budget split calculator I use to ensure I allocate the best distribution per campaign in each funnel stage.
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- How To Add A User To Google Tag Manager GTM In Under 2 Minutes (2023)
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This video is an exact step-by-step tutorial of how you can add a user to your Google Tag Manager (GTM) account in under 2 minutes.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)
.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.
Time Stamps:
00:01 - Introduction
00:30 - Strategy breakdown
02:12 - Additional strategy points
03:57 - live keyword strategy example
04:15 - Step 1: finding our starting keywords to expand on
05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner
06:32 - Step 3: filtering by search volume
06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups