January 8, 2024

The 5 Stages Of The Decision-Making Process (Marketing Focus)

The 5 Stages Of The Decision-Making Process (Marketing Focus)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I outline the 5 stages a consumer goes through before making a purchase.

This consists of the following:

- Problem recognition

- Information search

- Alternative search

- Purchase decision

- Post-purchase evaluation

This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

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How Much Should You Be Spending On Google Ads? (eCommerce Calculator)

How Much Should You Be Spending On Google Ads? (eCommerce Calculator)

How Much Should You Be Spending On Google Ads? [eCommerce Calculator]

Access the calculator here: https://docs.google.com/spreadsheets/...

Use this free calculator to figure out how much you should be spending on Google ads and the predicted return you will get from it.

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Performance Max Audience Signal Best Practices

Performance Max Audience Signal Best Practices

This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS.  Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.

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