January 8, 2024

The 5 Stages Of The Decision-Making Process (Marketing Focus)

The 5 Stages Of The Decision-Making Process (Marketing Focus)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I outline the 5 stages a consumer goes through before making a purchase.

This consists of the following:

- Problem recognition

- Information search

- Alternative search

- Purchase decision

- Post-purchase evaluation

This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

Pmax : 3 Ways To View Asset Group Performance

Pmax : 3 Ways To View Asset Group Performance

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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3 Ways To View Asset Group Metrics in Google Ads Performance Max

The top 3 ways I like to view asset group performance are as follows:

1. Select asset groups and then go onto the table view at the right-hand side of the screen.

2. view the listing groups within your pmax which shows each asset group and its performance.

3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.

Upload the Google script I use here: https://www.loom.com/share/123920288d...

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The Best Performance Max Structure For Lead Gen

The Best Performance Max Structure For Lead Gen

In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.

More to come on lead gen for Performance Max!

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Google Ads Account Structure Explained In Under 4 minutes

Google Ads Account Structure Explained In Under 4 minutes

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

This video explains how a google account is structured from the overall account to the campaigns and finally the ad groups, with some useful tips shown throughout.

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