January 8, 2024
The 5 Stages Of The Decision-Making Process (Marketing Focus)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I outline the 5 stages a consumer goes through before making a purchase.
This consists of the following:
- Problem recognition
- Information search
- Alternative search
- Purchase decision
- Post-purchase evaluation
This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.
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Google Ads Performance Max: 3-Step Optimisation Checklist
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads Performance Max: 3-Step Optimisation Checklist
Find the Google script here: https://www.loom.com/share/123920288d...
In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:
1. Review asset group level performance
2. From the insights tab, I find new keywords to add to my custom segment
3. From the insights tab, I find new audiences to add to my audience signal
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Google Ads: 4 Essential Templates To Use For Creating Campaigns (Free Download)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:
https://calendly.com/growfmarketing/3...
- Google Ads: 4 Essential Templates To Use For Campaigns (Free Download)Find the frameworks here:
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How much should you be spending on Google ads? (Lead Gen Calculator)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...
In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:
- Ad spend
- CPC
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Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.
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