
This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: Best Metrics For Optimising A Campaign (Lead Generation)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads: How To Make Bid Adjustments For Device (2023)
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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This video explains how Google Performance Max campaign use keywords in order to put the right ad in front of the right user. I also go over how you can input keywords in order to improve campaign performance and maximise your ROAS.
Access the framework here: https://docs.google.com/spreadsheets/...