Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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This video explains how Google Performance Max campaign use keywords in order to put the right ad in front of the right user. I also go over how you can input keywords in order to improve campaign performance and maximise your ROAS.

Access the framework here: https://docs.google.com/spreadsheets/...

‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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Google Ads: Performance Predictor (eCommerce)

Download the calculator here: https://docs.google.com/spreadsheets/...

‍Use this performance predictor in order to find out the return you can expect from your Google ads.

In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:

. Your website conversion rate

. Your average order value

. The average CPC for your campaigns