October 17, 2023
Best Practices For Performance Max Audience Signal - Interests & Detailed Demographic
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
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This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.
The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.
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Work with Growf - the eCommerce marketing agency:
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3 Ways To View Asset Group Metrics in Google Ads Performance Max
The top 3 ways I like to view asset group performance are as follows:
1. Select asset groups and then go onto the table view at the right-hand side of the screen.
2. view the listing groups within your pmax which shows each asset group and its performance.
3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.
Upload the Google script I use here: https://www.loom.com/share/123920288d...
Watch Video