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In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.
More to come on lead gen for Performance Max!

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I outline the 5 stages a consumer goes through before making a purchase.
This consists of the following:
- Problem recognition
- Information search
- Alternative search
- Purchase decision
- Post-purchase evaluation
This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads Performance Max: 3-Step Optimisation Checklist
Find the Google script here: https://www.loom.com/share/123920288d...
In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:
1. Review asset group level performance
2. From the insights tab, I find new keywords to add to my custom segment
3. From the insights tab, I find new audiences to add to my audience signal
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)