This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.

This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.

In summary, they are:

1. Good Merchant Centre health

2. Feed optimisation

3. Product reviews

4. Campaign structure

5. Asset group testing

6. Product testing

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

‍

‍----------------------------------------------------------------------------------------------------------

‍

In this video, I go over how Google Ads Performance Max is used when it comes to remarketing. The short answer is that it does remarket to existing customers with the data you input but it CAN'T be used for remarketing alone. It is used for both new and existing customer acquisition.

My recommendations are to use other campaign types for remarketing like RLSAs, YouTube and Display.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Google Ads: How To Change Dashboard View (2023)