How Much Should You Be Spending On Google Ads? [eCommerce Calculator]

Access the calculator here: https://docs.google.com/spreadsheets/...

‍Use this free calculator to figure out how much you should be spending on Google ads and the predicted return you will get from it.

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

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Time stamps:

00:00: Introduction

‍00:28: Why listen to me?

‍01:08: Why you get burnt by agencies

‍04:58: Checklist #1 - case studies

‍06:18: Checklist #2 - research the account executive

‍08:44: Checklist #3 - what is their creative testing strategy

‍10:17: Checklist #4 - agency resources

‍11:56: Checklist #5 - your contract

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Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

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This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.

The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.