
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)
.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.
Time Stamps:
00:01 - Introduction
00:30 - Strategy breakdown
02:12 - Additional strategy points
03:57 - live keyword strategy example
04:15 - Step 1: finding our starting keywords to expand on
05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner
06:32 - Step 3: filtering by search volume
06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Find the framework here: https://miro.com/app/board/uXjVPWzgRs...
This video explains the variables that go into a successful marketing campaign on Facebook, Google, TikTok etc.
The aim of this video is to highlight the importance of the work outside of the marketing campaign itself that dramatically influences the success of your Facebook, Google or TikTok ads campaign.
If you can’t compete on budget, like many of us, then you can definitely compete on quality. Both inside the campaign and outside.
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group