If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Google Ads Performance Max: 3-Step Optimisation Checklist

Find the Google script here: https://www.loom.com/share/123920288d...

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‍In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:

1. Review asset group level performance

2. From the insights tab, I find new keywords to add to my custom segment

3. From the insights tab, I find new audiences to add to my audience signal

This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS.  Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.

In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.