‍Google Ads: Break-Even ROAS Calculator [Free Download]

Download the calculator here: https://docs.google.com/spreadsheets/...

‍Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

https://calendly.com/growfmarketing/3...

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‍The Most Important Thing To Do When Picking A Marketing Agency from my experience of working in 3 different agencies. It is very simple yet massively important.

‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads