January 1, 2024

Why Use A CSS For Google Shopping Ads? Explained

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Why should you use a CSS for Google Shopping ads?

Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.

You can also get other benefits like product title and description optimisers with the merchant.

It is worth noting that this is only available for qualifying EU countries which are:

Austria

Netherlands

Belgium

Norway

Czech Republic

Poland

Denmark

Portugal

Finland

Romania

France

Slovakia

Germany

Spain

Greece

Sweden

Hungary

Switzerland

Ireland

United Kingdom

Italy

However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.

Oh and it stands for - Comparision Shopping Service

Related Videos

Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

Watch Video

Pmax : 3 Ways To View Asset Group Performance

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

‍

‍----------------------------------------------------------------------------------------------------------

‍

3 Ways To View Asset Group Metrics in Google Ads Performance Max

‍

The top 3 ways I like to view asset group performance are as follows:

1. Select asset groups and then go onto the table view at the right-hand side of the screen.

2. view the listing groups within your pmax which shows each asset group and its performance.

3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.

‍

Upload the Google script I use here: https://www.loom.com/share/123920288d...

Watch Video

Google Ads: How To Review Location Performance (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Google Ads: How To Review Location Performance (2023)