January 1, 2024
Why Use A CSS For Google Shopping Ads? Explained
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Why should you use a CSS for Google Shopping ads?
Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.
You can also get other benefits like product title and description optimisers with the merchant.
It is worth noting that this is only available for qualifying EU countries which are:
Austria
Netherlands
Belgium
Norway
Czech Republic
Poland
Denmark
Portugal
Finland
Romania
France
Slovakia
Germany
Spain
Greece
Sweden
Hungary
Switzerland
Ireland
United Kingdom
Italy
However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.
Oh and it stands for - Comparision Shopping Service
Related Videos
Best Practices For The New "Search Themes" Of Performance Max Audience Signals
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.
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Google Ads: Easy 5-step keyword research strategy (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)
.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.
Time Stamps:
00:01 - Introduction
00:30 - Strategy breakdown
02:12 - Additional strategy points
03:57 - live keyword strategy example
04:15 - Step 1: finding our starting keywords to expand on
05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner
06:32 - Step 3: filtering by search volume
06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups
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Google Ads: How To Turn Off 'Auto Applied' Recommendations (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:
https://calendly.com/growfmarketing/3...
- Google Ads: How To Turn Off 'Auto Applied' Recommendations (2023)
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