January 1, 2024

Why Use A CSS For Google Shopping Ads? Explained

Why Use A CSS For Google Shopping Ads? Explained

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Why should you use a CSS for Google Shopping ads?

Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.

You can also get other benefits like product title and description optimisers with the merchant.

It is worth noting that this is only available for qualifying EU countries which are:

Austria

Netherlands

Belgium

Norway

Czech Republic

Poland

Denmark

Portugal

Finland

Romania

France

Slovakia

Germany

Spain

Greece

Sweden

Hungary

Switzerland

Ireland

United Kingdom

Italy

However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.

Oh and it stands for - Comparision Shopping Service

Google Tag Manager: How To Change User Permissions In Under 2 Minutes (2023)

Google Tag Manager: How To Change User Permissions In Under 2 Minutes (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.

It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!

Timestamps:

00:01 - Introduction

00:33 - All 3 campaigns explained

00:55 - Title campaign explained in detail

03:10 - Specific services campaign explained in detail

03:57 - Competitor campaign explained in detail

04:56 - Title campaign live keyword research example

12:56 - Specific services campaign live keyword research example

23:34 - Competitor campaign live keyword research example

27:18 - Summary

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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Google Ads: Easy 5-step keyword research strategy (2023)

Google Ads: Easy 5-step keyword research strategy (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)

.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.

Time Stamps:

00:01 - Introduction

00:30 - Strategy breakdown

02:12 - Additional strategy points

03:57 - live keyword strategy example

04:15 - Step 1: finding our starting keywords to expand on

05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner

06:32 - Step 3: filtering by search volume

06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups

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