Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- This video is an exact step-by-step tutorial of how you can add a user to your Google Analytics account in under 2 minutes. This will work for both Universal Analytics & Google Analytics 4 (UA & GA4).

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Why should you use a CSS for Google Shopping ads?

Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.

You can also get other benefits like product title and description optimisers with the merchant.

It is worth noting that this is only available for qualifying EU countries which are:

Austria

Netherlands

Belgium

Norway

Czech Republic

Poland

Denmark

Portugal

Finland

Romania

France

Slovakia

Germany

Spain

Greece

Sweden

Hungary

Switzerland

Ireland

United Kingdom

Italy

However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.

Oh and it stands for - Comparision Shopping Service