January 18, 2024

How much should you be spending on Google ads? (Lead Gen Calculator)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:

- Ad spend

- CPC

- Website CVR

- Lead to customer CVR

- Average deal value

Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.

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How To Hire The Right Marketing Agency (5-Step Checklist)

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

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Time stamps:

00:00: Introduction

‍00:28: Why listen to me?

‍01:08: Why you get burnt by agencies

‍04:58: Checklist #1 - case studies

‍06:18: Checklist #2 - research the account executive

‍08:44: Checklist #3 - what is their creative testing strategy

‍10:17: Checklist #4 - agency resources

‍11:56: Checklist #5 - your contract

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Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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Predict Your Google Ads Performance [Free Download]

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Download the calculator here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the results you can expect to see on your lead generation Google Ads account. The results are based on average CPC, average deal value and conversion rates.

Watch Video

Google Ads Performance Max: 3-Step Optimisation Checklist

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Google Ads Performance Max: 3-Step Optimisation Checklist

Find the Google script here: https://www.loom.com/share/123920288d...

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‍In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:

1. Review asset group level performance

2. From the insights tab, I find new keywords to add to my custom segment

3. From the insights tab, I find new audiences to add to my audience signal

Watch Video