January 18, 2024

How much should you be spending on Google ads? (Lead Gen Calculator)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:

- Ad spend

- CPC

- Website CVR

- Lead to customer CVR

- Average deal value

Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.

Related Videos

Google Analytics: How To Remove A User In Under 1 Minute (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Watch Video

Google Ads: 25 Sitelink Ad Extension Examples (Free Download)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍

‍- Google Ads: 25 Sitelink Examples (Free Download)

Access the framework here: https://docs.google.com/spreadsheets/...

‍By the way, I realised it was 24 not 25 sitelinks once the video was finished, my bad! However, this list will be continually added to.

Watch Video

Google Ads: Budget Split Calculator [Free Download]

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Download the Budget Split Calculator here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the exact budget split calculator I use to ensure I allocate the best distribution per campaign in each funnel stage.

Watch Video