January 18, 2024

How much should you be spending on Google ads? (Lead Gen Calculator)

How much should you be spending on Google ads? (Lead Gen Calculator)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:

- Ad spend

- CPC

- Website CVR

- Lead to customer CVR

- Average deal value

Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.

6 Essentials for Performance Max ecom Success (10 ROAS)

6 Essentials for Performance Max ecom Success (10 ROAS)

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.

This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.

In summary, they are:

1. Good Merchant Centre health

2. Feed optimisation

3. Product reviews

4. Campaign structure

5. Asset group testing

6. Product testing

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Google Ads: Quickest Way To Create A Search Campaign (2023)

Google Ads: Quickest Way To Create A Search Campaign (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

https://calendly.com/growfmarketing/3...

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‍- Google Ads: How To Create A Search Campaign (2023)In this video, I go over the most efficient way to create a Google ads campaign that utilizes free frameworks to create a high-converting campaign.

Find the frameworks here: https://docs.google.com/spreadsheets/...

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Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...

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Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):

This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.

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Time stamps:

‍00:01: Introduction

‍00:28: Strategy Overview

‍02:23: Google ads strategy

‍05:45: Facebook ads strategy

‍09:40: Optimising your campaigns

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