
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...
In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:
- Ad spend
- CPC
- Website CVR
- Lead to customer CVR
- Average deal value
Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.
In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.
More to come on lead gen for Performance Max!
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.
It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!
Timestamps:
00:01 - Introduction
00:33 - All 3 campaigns explained
00:55 - Title campaign explained in detail
03:10 - Specific services campaign explained in detail
03:57 - Competitor campaign explained in detail
04:56 - Title campaign live keyword research example
12:56 - Specific services campaign live keyword research example
23:34 - Competitor campaign live keyword research example
27:18 - Summary
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.