January 18, 2024
How much should you be spending on Google ads? (Lead Gen Calculator)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...
In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:
- Ad spend
- CPC
- Website CVR
- Lead to customer CVR
- Average deal value
Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.
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Google Ads: 5 Ways To Improve B2B Lead Quality
Google Ads: 5 Ways To Improve B2B Lead Quality
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.
This includes :
- Using targeted audiences within your search campaigns that are related to your business or targeting keywords
- Uploading all lead status changes as conversions - Assigning monetary value to each lead status
- Using a value-based bidding strategy to optimise for customers over leads
- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns
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Google Ads: How To Make Bid Adjustments For Age (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads: How To Make Bid Adjustments For Age (2023)
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Google Ads: 68 Callout Ad Extension Examples (Free Download)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: 68 Callout Examples (Free Download)
Access the framework here: https://docs.google.com/spreadsheets/...
Watch Video