January 25, 2024

Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

‍

This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

Related Videos

Google Ads Editor: How To Create A Call Ad (2023)

Google Ads Editor: How To Create A Call Ad (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

‍- Google Ads Editor: How To Create A Call Ad (2023)

Google Ads Performance Max: 3-Step Optimisation Checklist

Google Ads Performance Max: 3-Step Optimisation Checklist

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Google Ads Performance Max: 3-Step Optimisation Checklist

Find the Google script here: https://www.loom.com/share/123920288d...

‍

‍In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:

1. Review asset group level performance

2. From the insights tab, I find new keywords to add to my custom segment

3. From the insights tab, I find new audiences to add to my audience signal

The Most Important Thing To Do When Picking A Marketing Agency

The Most Important Thing To Do When Picking A Marketing Agency

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

https://calendly.com/growfmarketing/3...

‍The Most Important Thing To Do When Picking A Marketing Agency from my experience of working in 3 different agencies. It is very simple yet massively important.