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Google Ads: 5 Ways To Improve B2B Lead Quality
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.
This includes :
- Using targeted audiences within your search campaigns that are related to your business or targeting keywords
- Uploading all lead status changes as conversions - Assigning monetary value to each lead status
- Using a value-based bidding strategy to optimise for customers over leads
- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: 68 Callout Examples (Free Download)
Access the framework here: https://docs.google.com/spreadsheets/...
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)
.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.
Time Stamps:
00:01 - Introduction
00:30 - Strategy breakdown
02:12 - Additional strategy points
03:57 - live keyword strategy example
04:15 - Step 1: finding our starting keywords to expand on
05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner
06:32 - Step 3: filtering by search volume
06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups
This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS. Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.