Download the framework here: https://docs.google.com/spreadsheets/...

‍In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.

00:00 The Steps

‍00:40 The Strategy

02:35 Performance Max Ad Copy Framework

‍04:00 Campaign Settings

‍05:30 Bidding & New Customer Acquisition

‍07:50 Creating The "Master" Asset Group

‍09:00 Asset Group Images

‍09:57 Asset Group Video

‍11:27 Asset Group Ad Extensions

‍13:20 Search Themes

‍15:00 Audience Signal

‍17:57 Publishing

‍18:52 The Listing Group

‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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Copy & paste the framework from here:https://docs.google.com/spreadsheets/...

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‍Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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‍This is the exact framework I use (and you can too) to create Google ads Descriptions that include the persuasive elements needed for high-converting and clickable ads.

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Timestamps:

‍00:00 Introduction

‍00:32 Descriptions breakdown

‍02:56 Description 1: Offer & Scarcity

‍03:27 Description 2: Key features/ benefits & Social proofing

‍04:20 Description 3: Value proposition & Call to action (CTA)

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Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)