January 4, 2023

Google Ads: Easy 5-step keyword research strategy (2023)

Google Ads: Easy 5-step keyword research strategy (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)

.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.

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Time Stamps:

‍00:01 - Introduction

‍00:30 - Strategy breakdown

‍02:12 - Additional strategy points

‍03:57 - live keyword strategy example

‍04:15 - Step 1: finding our starting keywords to expand on

‍05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner

‍06:32 - Step 3: filtering by search volume

‍06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups

How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)

How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)

Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.

So this is how you do it:

- Subscribe to a review aggregator

- (Google licensed)- Add product reviews to your site

- Fill in the GMC application form - Connect to GMC

- Create a review feed in GMC

- Wait 4 weeks for a manual review

- Enjoy  

Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)

GMC application form:

‍https://support.google.com/merchants/...

‍Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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Google Ads: Best Metrics For Optimising Campaigns (E-Commerce)

Google Ads: Best Metrics For Optimising Campaigns (E-Commerce)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Google Ads: Best Metrics For Optimising Campaigns (E-Commerce)

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Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Creating A Performance Max Campaign: The Ultimate Guide (ecom)

Download the framework here: https://docs.google.com/spreadsheets/...

‍In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.


00:00
The Steps

‍00:40 The Strategy

02:35 Performance Max Ad Copy Framework

‍04:00 Campaign Settings

‍05:30 Bidding & New Customer Acquisition

‍07:50 Creating The "Master" Asset Group

‍09:00 Asset Group Images

‍09:57 Asset Group Video

‍11:27 Asset Group Ad Extensions

‍13:20 Search Themes

‍15:00 Audience Signal

‍17:57 Publishing

‍18:52 The Listing Group

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