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This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)

.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.

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Time Stamps:

‍00:01 - Introduction

‍00:30 - Strategy breakdown

‍02:12 - Additional strategy points

‍03:57 - live keyword strategy example

‍04:15 - Step 1: finding our starting keywords to expand on

‍05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner

‍06:32 - Step 3: filtering by search volume

‍06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups