January 4, 2023
Google Ads: Easy 5-step keyword research strategy (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)
.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.
Time Stamps:
00:01 - Introduction
00:30 - Strategy breakdown
02:12 - Additional strategy points
03:57 - live keyword strategy example
04:15 - Step 1: finding our starting keywords to expand on
05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner
06:32 - Step 3: filtering by search volume
06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups
Related Videos
The best Audiences for "Your Data" - Performance Max Audience Signal
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.
Watch Video
.png)
Google Ads: How To Create A Sitelink (Ad Extension)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: How To Create A Sitelink (Ad Extension)
Access the framework here: https://docs.google.com/spreadsheets/...
Watch Video
Google Ads: Headlines Template To Create Highly Persuasive Ads (Free Download)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Copy & paste the framework from here:https://docs.google.com/spreadsheets/...
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This is the exact framework I use (and you can too) to create Google ads headlines that include the persuasive elements needed for high-converting and clickable ads.
Timestamps:
00:00 Introduction
00:51 Headlines breakdown
03:25 Headline 1-4: Search keywords
03:39 Headline 5: Brand name & Service
04:15 Headline 6: Asking a question
04:32 Headline 7-10: Keyword benefits
05:38 Headline 11-12: Social proofing
06:18 Headline 13: Scarcity
06:45 Headline 14-15: Call to action
Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)
Watch Video