If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing
How Much Should You Be Spending On Google Ads? [eCommerce Calculator]
Access the calculator here: https://docs.google.com/spreadsheets/...
Use this free calculator to figure out how much you should be spending on Google ads and the predicted return you will get from it.
Google Ads: Break-Even ROAS Calculator [Free Download]
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.