In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.

240 views  Jan 2, 2023

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

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This tutorial shows you exactly how to remove a user from your Google Tag Manager GTM account in under 1 minute.

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

‍In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.

More to come on lead gen for Performance Max!