Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

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This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS.  Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- How To Add A User To Google Tag Manager GTM In Under 2 Minutes (2023)

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video is an exact step-by-step tutorial of how you can add a user to your Google Tag Manager (GTM) account in under 2 minutes.