February 25, 2023
Facebook/ Google Ads: 4 Unexpected Variables To A Successful Campaign
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Find the framework here: https://miro.com/app/board/uXjVPWzgRs...
This video explains the variables that go into a successful marketing campaign on Facebook, Google, TikTok etc.
The aim of this video is to highlight the importance of the work outside of the marketing campaign itself that dramatically influences the success of your Facebook, Google or TikTok ads campaign.
If you can’t compete on budget, like many of us, then you can definitely compete on quality. Both inside the campaign and outside.
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Best Practices For The New "Search Themes" Of Performance Max Audience Signals
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.
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Pmax : 3 Ways To View Asset Group Performance
Work with Growf - the eCommerce marketing agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/
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3 Ways To View Asset Group Metrics in Google Ads Performance Max
The top 3 ways I like to view asset group performance are as follows:
1. Select asset groups and then go onto the table view at the right-hand side of the screen.
2. view the listing groups within your pmax which shows each asset group and its performance.
3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.
Upload the Google script I use here: https://www.loom.com/share/123920288d...
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Google Ads: Best Metrics For Optimising A Campaign (Lead Generation)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: Best Metrics For Optimising A Campaign (Lead Generation)
Watch Video