If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.

It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!

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Timestamps:

‍00:01 - Introduction

‍00:33 - All 3 campaigns explained

‍00:55 - Title campaign explained in detail

‍03:10 - Specific services campaign explained in detail

‍03:57 - Competitor campaign explained in detail

‍04:56 - Title campaign live keyword research example

‍12:56 - Specific services campaign live keyword research example

‍23:34 - Competitor campaign live keyword research example

‍27:18 - Summary

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Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

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Time stamps:

00:00: Introduction

‍00:28: Why listen to me?

‍01:08: Why you get burnt by agencies

‍04:58: Checklist #1 - case studies

‍06:18: Checklist #2 - research the account executive

‍08:44: Checklist #3 - what is their creative testing strategy

‍10:17: Checklist #4 - agency resources

‍11:56: Checklist #5 - your contract

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Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

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This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.

The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.