February 23, 2023
Google Ads: Search Campaign Structure Explained In Under 6 minutes
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
This video explains how a Google ads search campaign is structured which goes over the following:
. Campaign
. Ad groups
. Ads
. Final URL
. Ad extensions
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Search Themes Best Practices For Pmax Audience Signals
Work with Growf - the eCommerce marketing agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/
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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".
Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.
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How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)
Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.
So this is how you do it:
- Subscribe to a review aggregator
- (Google licensed)- Add product reviews to your site
- Fill in the GMC application form - Connect to GMC
- Create a review feed in GMC
- Wait 4 weeks for a manual review
- Enjoy
Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)
GMC application form:
https://support.google.com/merchants/...
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
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Google Ads Performance Max: 3-Step Optimisation Checklist
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads Performance Max: 3-Step Optimisation Checklist
Find the Google script here: https://www.loom.com/share/123920288d...
In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:
1. Review asset group level performance
2. From the insights tab, I find new keywords to add to my custom segment
3. From the insights tab, I find new audiences to add to my audience signal
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