February 23, 2023

Google Ads: Search Campaign Structure Explained In Under 6 minutes

Google Ads: Search Campaign Structure Explained In Under 6 minutes

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

This video explains how a Google ads search campaign is structured which goes over the following:

. Campaign

. Ad groups

. Ads

. Final URL

. Ad extensions

Google Ads: How To Change Bidding Strategy (2023)

Google Ads: How To Change Bidding Strategy (2023)

Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts,

then please get in touch here: https://calendly.com/growfmarketing/3...

-----------------------------------------------------------------------------------------------------------

Google Ads: How To Change Bidding Strategy (2023)

Watch Video
Search Themes Best Practices For Pmax Audience Signals

Search Themes Best Practices For Pmax Audience Signals

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

----------------------------------------------------------------------------------------------------------

This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.

Watch Video
Pmax : 3 Ways To View Asset Group Performance

Pmax : 3 Ways To View Asset Group Performance

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

----------------------------------------------------------------------------------------------------------

3 Ways To View Asset Group Metrics in Google Ads Performance Max

The top 3 ways I like to view asset group performance are as follows:

1. Select asset groups and then go onto the table view at the right-hand side of the screen.

2. view the listing groups within your pmax which shows each asset group and its performance.

3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.

Upload the Google script I use here: https://www.loom.com/share/123920288d...

Watch Video