October 16, 2023
How long until I start seeing results with Performance Max? - Explained
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
This video explains why Google Ads Performance Max takes 4-6 weeks to start seeing results and what you can do in order to reduce the time it takes to start seeing good performance.
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How To Add A User To Google Tag Manager GTM In Under 2 Minutes (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- How To Add A User To Google Tag Manager GTM In Under 2 Minutes (2023)
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This video is an exact step-by-step tutorial of how you can add a user to your Google Tag Manager (GTM) account in under 2 minutes.
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Creating A Performance Max Campaign: The Ultimate Guide (ecom)
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
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Why Use A CSS For Google Shopping Ads? Explained
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Why should you use a CSS for Google Shopping ads?
Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.
You can also get other benefits like product title and description optimisers with the merchant.
It is worth noting that this is only available for qualifying EU countries which are:
Austria
Netherlands
Belgium
Norway
Czech Republic
Poland
Denmark
Portugal
Finland
Romania
France
Slovakia
Germany
Spain
Greece
Sweden
Hungary
Switzerland
Ireland
United Kingdom
Italy
However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.
Oh and it stands for - Comparision Shopping Service
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