If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.

In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.

‍Google Ads: Break-Even ROAS Calculator [Free Download]

Download the calculator here: https://docs.google.com/spreadsheets/...

‍Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.

‍In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.

More to come on lead gen for Performance Max!