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September 5, 2023
Google Ads: Performance Predictor (eCommerce)
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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Google Ads: Performance Predictor (eCommerce)
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this performance predictor in order to find out the return you can expect from your Google ads.
In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:
. Your website conversion rate
. Your average order value
. The average CPC for your campaigns
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Google Tag Manager: How To Change User Permissions In Under 2 Minutes (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
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Google Ads: Headlines Template To Create Highly Persuasive Ads (Free Download)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Copy & paste the framework from here:https://docs.google.com/spreadsheets/...
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This is the exact framework I use (and you can too) to create Google ads headlines that include the persuasive elements needed for high-converting and clickable ads.
Timestamps:
00:00 Introduction
00:51 Headlines breakdown
03:25 Headline 1-4: Search keywords
03:39 Headline 5: Brand name & Service
04:15 Headline 6: Asking a question
04:32 Headline 7-10: Keyword benefits
05:38 Headline 11-12: Social proofing
06:18 Headline 13: Scarcity
06:45 Headline 14-15: Call to action
Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)
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Why Use A CSS For Google Shopping Ads? Explained
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Why should you use a CSS for Google Shopping ads?
Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.
You can also get other benefits like product title and description optimisers with the merchant.
It is worth noting that this is only available for qualifying EU countries which are:
Austria
Netherlands
Belgium
Norway
Czech Republic
Poland
Denmark
Portugal
Finland
Romania
France
Slovakia
Germany
Spain
Greece
Sweden
Hungary
Switzerland
Ireland
United Kingdom
Italy
However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.
Oh and it stands for - Comparision Shopping Service
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