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September 5, 2023
Google Ads: Performance Predictor (eCommerce)
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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Google Ads: Performance Predictor (eCommerce)
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this performance predictor in order to find out the return you can expect from your Google ads.
In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:
. Your website conversion rate
. Your average order value
. The average CPC for your campaigns
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Search Themes Best Practices For Pmax Audience Signals
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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".
Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.
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