If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I outline the 5 stages a consumer goes through before making a purchase.

This consists of the following:

- Problem recognition

- Information search

- Alternative search

- Purchase decision

- Post-purchase evaluation

This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

‍

‍----------------------------------------------------------------------------------------------------------

‍

This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.

The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Why should you use a CSS for Google Shopping ads?

Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.

You can also get other benefits like product title and description optimisers with the merchant.

It is worth noting that this is only available for qualifying EU countries which are:

Austria

Netherlands

Belgium

Norway

Czech Republic

Poland

Denmark

Portugal

Finland

Romania

France

Slovakia

Germany

Spain

Greece

Sweden

Hungary

Switzerland

Ireland

United Kingdom

Italy

However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.

Oh and it stands for - Comparision Shopping Service