In this video, I go over the exact eCom marketing strategies we use at my agency to gain incredible results for our clients. Not only that, we also go over the tactics we combine with the strategy to achieve breakthrough results. View the full strategy here:

https://miro.com/app/board/uXjVPWzgRs...

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This tutorial covers the simple yet massively effective way of conducting keyword research for your service-based business for Google ads (PPC)

.It follows a 5 step process that starts from your initial keyword, finds other searches that you have completely missed and identifies the ad groups we will use within our campaign.

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Time Stamps:

‍00:01 - Introduction

‍00:30 - Strategy breakdown

‍02:12 - Additional strategy points

‍03:57 - live keyword strategy example

‍04:15 - Step 1: finding our starting keywords to expand on

‍05:02 - Step 2: Inputting the starting keywords into the Google ads keyword planner

‍06:32 - Step 3: filtering by search volume

‍06:53 - Step 4: Identifying our ad groups to go with 12:27 - Step 5: Further keyword research with our identified ad groups

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Google Ads Performance Max: 3-Step Optimisation Checklist

Find the Google script here: https://www.loom.com/share/123920288d...

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‍In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:

1. Review asset group level performance

2. From the insights tab, I find new keywords to add to my custom segment

3. From the insights tab, I find new audiences to add to my audience signal