October 17, 2023
The best Audiences for "Your Data" - Performance Max Audience Signal
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.
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How long until I start seeing results with Performance Max? - Explained
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
This video explains why Google Ads Performance Max takes 4-6 weeks to start seeing results and what you can do in order to reduce the time it takes to start seeing good performance.
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Google Ads: Break-Even ROAS Calculator [Free Download]
Google Ads: Break-Even ROAS Calculator [Free Download]
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.
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6 Essentials for Performance Max ecom Success (10 ROAS)
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This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
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1. Good Merchant Centre health
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