October 17, 2023
The best Audiences for "Your Data" - Performance Max Audience Signal
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.
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Google Analytics: How To Change User Permissions In Under 2 Minutes (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Watch Video
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Google Ads: How To Change User Permissions (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Watch Video
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Harvest Your Performance Max Campaign To Improve Your Search Campaigns Results
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner.
A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
Please comment below any other tutorials or videos around marketing that you would like to see!
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